started his career at Japanese advertising agency Hakuhodo and was a founding partner of innovative brand consultancy BSUR
in Amsterdam. His PhD research project Poetic Brandscapes included a performative ethnography with New Zealand poets.
He was a senior lecturer at the University of Otago in New Zealand in its advertising specialisation. He has presented his views on poetics
in marketing, and his poetry, at conferences in Europe and North America. He is the caretaker of the creative industries specialisation and its collaborative digital platform for expressive Scarfie talent.
He previously organised the Heretical Consumer Research Conference on the San Francisco’s Waste Dump as part of the Material Poetics project. In 2013, the equally idiosyncratic Dunedin School of Art, and the Brandbach have joined for the Art and Money Symposium and exhibition.
He is currently the head gardener at Triangle Field in Central Otago, New Zealand, the botanically inspired art location of the fictional University of St Bathans.
Poetic Brutality before 2013
Wijland, R & Sherry Jr. J.F. (2012) Clarence Clobbers Tenderly. St Bathans, New Zealand: University of St Bathans Press
Wijland, R., & Gnoth, J. (2012). Advances in lyrical consumer research: Collaborative circles and paradessential poetics. In Maclaren, P., Bradshaw, A. & Hackley, C. (Eds.) European Advances in Consumer Research, 9. London.
Wijland, R. (2011). Elegy of the knee. Consumption, Markets & Culture, 14(4).
Wijland, R. (2011). Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency. Marketing Theory, 11(2), 127-141.
Wijland, R. (2011). Graceland: A found pantoum. Consumption, Markets & Culture, 14(2), 215. doi:10.1080/10253866.2011.562022
Wijland, R. (Ed.). (2011). Coyotes Confessions Totems. St Bathans, New Zealand: University of St Bathans Press.
Wijland, R., Sherry Jr., J. F., & Schouten, J. W. (Eds.). (2010). Canaries Coalmines Thunderstones.St Bathans, New Zealand: University of St Bathans Press.
Wijland, R. (2009). Sea bass from Texas: Notes from the material poetics project at the San Francisco waste dump. Journal of Consumer Behaviour, 8(6), 376-380.
Wijland, R., & Fell, C. (2009). Critical brand poetics: ″From The M at the End of the Earth″. Journal of Marketing Management, 25(7-8), 745-761.